Jane, Pay Per Click Marketing has sent you the following proposal to review.

PPC Proposal Template

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Gone are the days of throwing thousands of dollars at radio, newspaper, TV, or print advertising with no measurable results. Today, most companies reach their audience on the place they hang out most of the time – online. 

PPC advertising gives your business the unique advantage of targeting ONLY the people looking for your exact product or service, and to get real-time data on how your ads are performing. 

There’s a real art to mastering PPC advertising. When done right, it can bring in thousands of new hits or leads every month. But get it wrong, and you could end up throwing your advertising budget away on bogus keywords or the wrong platform.

That’s where we come in. 

Our Approach

We live and breathe digital advertising. With over {{ years.experience }} in online marketing, we have a proven track record of generating more leads and building audiences of passionate fans.

We base our campaigns around the most up-to-date user data, and are always tweaking our campaigns based on up-to-the-minute insights. We’re not interested in shortcuts or black-hat tactics – we’re excited to achieve the best results for your business. 

We see PPC advertising as a long-term partnership, where we can tweak and adjust campaigns to target new audiences or explore opportunities. We bring the people to you, and you give them exactly what they’re looking for.

If you have any questions about this PPC proposal template, get in touch with us at {{ email address }}. We’re excited to work with you!

1
Summary

Click each service to view a more detailed description.

On Acceptance
$2,000

This audit is designed to establish a baseline for your PPC advertising. We dive deep into your current campaigns, website landing pages, messaging, keywords, and targeting. After identifying what’s working for your brand right now, we identify opportunities to improve clicks and conversions.

Your PPC Audit will include:

  • Targeting and keyword analysis: We hunt out the most appropriate keywords for your business, and analyse how best to use PPC to reach your audience.
  • Audience analysis: We dive deep into your customers and discover who they are, what they get excited about, and how they like to be talked to.
  • Competitive analysis: We take a look at your competitor’s campaigns to discover what keywords they’re targeting and how they position themselves in the market.

PPC recommendations: With all this data at our fingertips, we dig deep into your upcoming campaigns and business goals, and create a plan to improve your results.

Recurring
$500/month

This ongoing campaign targets users on Google’s search platforms or networked websites, through both banner ads and text-based ads.

This Adwords campaign includes:

  • New ad creation: We work with you to highlight landing pages, products, services and campaigns through timely and targeted Adwords.
  • Campaign tracking and reports: We will present you with a monthly report, outlining the activities undertaken, ad performance, and suggestions for ongoing improvement.
  • Retargeting: We can serve ads to prospects who’ve already visited your website, signed up to your newsletter, or clicked on a certain link.

Campaign improvements: implementing tweaks and changes to ads, keywords, and targeting.

$800/month

The ongoing campaign focuses on the Facebook network, with different types of display ads, retargeting ads, video and carousel, and boosted posts.

Your Facebook Ads campaign will include:

  • New ad creation: We work with you to highlight landing pages, products, services and campaigns through timely and targeted ads and boosted posts.
  • Campaign tracking and reports: We will present you with a monthly report outlining the activities undertaken, ad performance, and suggestions for ongoing improvement.
  • Retargeting: We can serve ads to prospects who’ve already visited your website, signed up to your newsletter, or clicked on a certain link.

Campaign improvements: we’ll implement tweaks and changes to ads, keywords, and targeting, including changing out images, headlines, and copy.

2
Payment Details *

Charges will appear on your statement from 987654321.

Mastercard ···· 2345 05/23
Jane Banner
Bank ···· 4905 08/21
Jane Banner
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3
Review, Sign & Accept

To electronically sign, type your name, accept the terms and click accept proposal.

These terms confirm our understanding of the project deliverables, and any limitations to those services. If you have any questions, get in touch before signing to {{ email address }}.

PPC Project Scope

We agree to conduct a Full PPC Audit of your existing PPC accounts, landing pages, social media pages, and other platforms as agreed). We’ll provide our findings in a performance report within fifty days of contract acceptance, provided all requested materials are provided in a timely manner.

We also agree to perform agreed-upon PPC services across various platforms on an ongoing monthly basis. This may include (but is not limited to), Adwords, Facebook, Instagram, Snapchat, Apple, or other PPC platforms.

Dates

Work will begin on {{ proposal.commencement_date }}. This contract extends for twelve months, with a monthly payment due for ongoing PPC campaigns, until {{ proposal.end_date }}. Work may continue after this dates after approval of a new proposal.

Requested Materials

In order for us to load ads in a timely manner, we’ll request content and changes from you, such as graphics, logos, written content, ad platform passwords, SEO research, website or land page changes. You’ll need to provide these within three days of request to avoid project delays.

Neither party shall be held liable for delays caused by circumstances outside their control.

All sensitive information – such as passwords – will be kept strictly confidential. We will not disclose information to another party, except as required by law or with your written consent.

Payment of Fees

Please pay fees in full on time. Campaigns require funds to operate, and may be switched off or paused with fees are not paid, which can impact performance.

Work completed outside of the scope of this agreement will be charged at an additional rate to be agreed upon at the time of commencement of this additional work.

Liability and Quality of Work Undertaken

We guarantee that your project receive the attention of an experienced marketing professional. We do not subcontract out to firms or individuals. All IP work undertaken will be our original work and will not infringe or violate copyright or trademark laws. You advertising accounts will only be used for the purpose of operating your campaigns.

Ownership of Work

This is a work-for-hire contract. As such, any copyrights we hold on work conducted for your company or under your company name pass to you upon completion.

Terminating the Agreement

Either party may terminate the contract with written notice. Should either party decide to terminate the contract, we reserve the right to collect fees for services provided up until the date of termination. A final invoice will be issued within 30 days of termination, and will include the standard payment terms.

Agreement

This document and any incorporated attachments constitute the agreements between the two parties, and supersede all other communications, both written and oral.

I accept the above terms and payment terms.

By clicking accept, you agree to the terms of this proposal. If you have any questions please don't accept and submit your question in the section below.

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Jane

If we want Twitter ads added later can we do that? Maybe 3 months down the road?

Pay Per Click Marketing

Yes of course! We can add them and adjust this proposal at any point.

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