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In today’s competitive economy, the quality of your marketing plan and its execution can make or break the success of your business. In order to grow, you need to increase your sales by converting new customers. With expertise in business, communications, and psychology, our marketing consultants can help you spread the word about your new product or service and build awareness of your brand.

We specialize in branding, lead generation, social media, and market research, combining creativity and social science to put the focus on your customer and help you achieve your long-term goals. We offer an outsider’s perspective on your marketing needs and strategy and allow you to move your focus back to the day-to-day operations of your business.

In the sections that follow, we provide details on our offering to identify, understand, and satisfy the requirements of your current and potential customers. Our ultimate goal is to ensure that you achieve results. That is why we will focus on your unique industry, marketing requirements, and goals for growth.

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Marketing Proposal Template

Tom Maxwell

Hi Jane,

Thank you so much for taking the time to meet today. Our team is excited at the opportunity to work with you.

Please take a look at your brochure on the left. If you're ready to continue just enter your payment details and sign this proposal.

Thank you for considering us for your marketing needs. Should you have any questions, please contact us at {{ email.address }} or use the contact button below.

We are confident that our partnership will help to move your business forward to generate growth and achieve optimal performance in your target market. We are excited to begin working with you.

Thanks,

Tom

Your Summary
Conduct Research

We will begin by gathering information to better understand your firm, its products and services, the section of the market in which you operate, and your industry. We will look at how the market is segmented, which areas provide the best targets, and what industries and economic trends are emerging. We will investigate interest in new products and service lines and review your competition’s pricing and service offerings.

In addition to traditional social science research methods, we will use the following techniques to conduct this research:

  • Surveys (phone, mail, online)
  • Usability studies of products
  • Focus groups
  • Direct observation

Once we have gathered the information outlined above, we will begin considering promotional tactics and move to the next phase of the project.

Develop Marketing Plan

Based on the results of the research conducted, we will develop a customized marketing plan for your business that outlines the activities involved in meeting your organization’s promotional objectives. We will work to position your company’s offering in a way that interests customers and makes them want to purchase your product or services.

The marketing plan will cover the following areas:

  • Product – What is your company selling? Who is the target audience?
  • Price – What is the ideal price at which to offer your product or service?
  • Place – Where should the product or service be offered? How should it be delivered?
  • Promotion – How should you tell your audience about your product or service?

For each area, we will expound on the recommended timeline, budget, strategies, actions, and tactics to achieve your marketing goals.

Execute Marketing Strategy

The recommendations and actions that will come out of your marketing plan will differ based on the nature and needs of your business. It may involve work from the creative side of the marketing field, from product design to brand management to copywriting to advertising, or it may focus more on social media, search engine optimization, and Internet marketing. Marketing strategies can be as unique as your business.

Regardless of the form that your marketing strategy takes, it will be important to monitor the results, evaluate the methods, and make changes as necessary to ensure the best outcomes. We will track and measure the effects of the implementation on a regular basis, focusing on sustainability and continued organic growth. We will ensure that you hold yourself accountable for following through on the recommended actions and continue operating efficiently.

Note: This agreement includes tracking and measurement for XX months. Additional tracking and adjustments can be conducted under an additional contract and agreement.

Payment Schedule
On Service Acceptance Total
$3,000.00
Conduct Research
Including $300.00 GST
On Service Acceptance Total
$3,000.00
Develop Marketing Plan
Including $300.00 GST
On Service Acceptance Total
$9,000.00
Execute Marketing Strategy
Including $900.00 GST
Payment Details Required

Please enter or select your payment details. Charges will appear on your statement from PI*SKYRISE ACCOUNTI AU.

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Please read your terms of service as it contains important information.

{{ business.name }}

{{ proposal.sent_date }}

Dear {{ contact.name }},

This letter serves to confirm our understanding of the terms of our engagement. It also describes the consulting services that we will provide and any limitations thereof

Purpose, Scope, and Deliverables

We will provide marketing consulting services, including conducting research, developing a marketing plan, and implementing the marketing strategy.

Project Period of Performance

The start date is {{ proposal.commencement_date }} and the completion of the project will take place on {{ proposal.end_date }}. Work will only take place outside of these dates if agreed upon by both parties in an additional written contract.

Accountability

Any information that we acquire from the client will be kept confidential. We will not disclose any information to other parties except as required by law or with the client’s written consent.

Fees

The fees charged are based on mutually accepted rates upon acceptance. This fee arrangement will only be subject to change under the following circumstances (list circumstances which may change the costs of providing the services).

Liability Limitation

Our liability is limited by a Professional Standards Legislation-approved scheme.

Deliverable Ownership

All original documents obtained from the client shall remain property of the client. However, we reserve the right to retain a reasonable number of copies of the originals for our records.

Any hard copy or electronic deliverables produced under this contract will be provided to the client but remain the property of the consulting firm.

Terms of Service

  • Any and all documents and information exchanged during the course of this contract will be considered and treated as confidential.
  • All communications with respect to the provisions of this agreement shall be done in writing.
  • The consulting firm is as an independent contractor, and all employees of our firm will remain as such throughout the contract.
  • The contractor shall have no authority to act as an agent for, or on behalf of, the client company in any manner.
  • The contractor will not be entitled to worker’s compensation, retirement, insurance, or other benefits for employees of the company.

Contract Termination

To terminate the contract, notice must be given at least 30 days prior. No refunds will be issued.

Confirmation of Terms of Service

Upon agreement with the terms, please sign and return this letter to indicate your understanding of the arrangements. Contract effectiveness is from the date of signing unless any change is communicated between the two parties.

Sincerely,

{{ business.name }}

// end marketing proposal template

I accept the above terms and payment terms.
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