We endeavor to shift the exchange between accountants and their clients from compliance number crunching to a relationship that truly adds value.
10+ years' of experience in professional practice and is a Chartered Accountant. His origin story starts at Interactive Accounting.
Passionate about and proven success with building product that drive growth and deliver value.
Tom is passionate about helping practices of all sizes reach their full potential. Between dreaming up new ways PI's clients can become serious innovators, you can find Tom outside on any kind of board, kicking a footy, or hiking with his dog.
20+ years experience scaling online businesses. Passionate about small business, building amazing teams and payments. Ocean lover currently living in the mountains.
Mark is a chartered accountant, with deep experience in small business software and the consumer internet. Swimming, surfing and stretching are his vitamins.
Probably the tallest software guy you’re likely to meet. Likes code, coffee and solving problems — sometimes all at once.
When she’s not at work, she’s either knee deep in snow, attempting to surf some kind of wave, or cooking a new recipe from a hip food blog.
When not working, Ella enjoys going out for bike rides, taking photos of her amazing camping adventures around NSW or cooking Filo speciality dishes in the kitchen.
He simply likes to make hard things easy to use, and he's great with data. Also slowly but surely improving his tennis skills.
A New Zealand software developer from across the pond. He is passionate about travel, and is always enthused to be planning his next trip aboard, or checking out a local gig.
Loves helping people use tech to make their lives easier. When he’s not busy automating things, Reid can be found skiing, climbing, and hiking in the mountains trying not to become bear food.
Canadian that prefers the sunny beach over winter snow. Loves making (and eating) delicious food, and can often be found buried deep in a book.
Escaping winter in America for summer in Australia. When not at work, you can find him outdoors either running, hiking, or picking up a basketball.
He watches documentaries, reads non-fiction and is an avid podcast listener on software engineering, personal development, UFOs and other strange things. At sunrise, you'll find him at Coogee beach.
As someone who worked for technical support for more than 7 years, Jeff lives and breathes troubleshooting and customer service (his mum used to hear him talking to “customers” in his sleep). Nowadays, with the life of being in a rock band and skateboarding slowly becoming a thing of the past for him, you can find him roaming the streets and taking photographs during his free time. He wants to be able to publish a photo book, put together a collective with some friends, and set up pop up exhibits.
A programmer without a surname. When he's not coding, you might find him listening to audio books, watching movies or explaining to people why he doesn't have a surname.
A front-end developer you’ll catch either behind the keyboard or on the dance floor!
Surprising considering his height, basketball is his passion (playing and watching). Loves tech, a certified Apple fan boy as he used to work there.
Brendan was catapulted into the accounting software ecosystem in 2014 when he joined the PI team. After a whirlwind 6 months in the Sydney office, he was shipped off the the UK to set up the successful PI HQ in London, before returning to his home in Sydney in 2018, rejoining his Aussie peers. Outside of PI life, he enjoys cycling, going to the gym and the occasional blast around the race track in his Renault Clio.
From slaying elder dragons to resolving complex customer queries, Ollie's mastery of the pen and sword knows no equal (according to him, of course.) Can be spotted wandering around the mountains or fishing during his free time.
Hugh's here to help practices be the best that they can. When not harping on about best practices, processes or data he's rock climbing, playing soccer, geeking out over film or planning stupid overseas adventures.
When out of office, Alice can be found geeking out on Louis Theroux documentaries, exploring London's best pubs and using both as an excuse not to do some desperately needed London Marathon training!
An ex mathematician with over four years' customer service experience. Likes to try out new recipes and is often heard telling weird and wonderful facts!
Saving Hyrule is my business. If you’re in peril, give me a call. I love board games. Love them. I always argue that Monopoly is based on skill and that "anyone who says it's based on luck is lying to you."
Time for him is precious, so he wastes it wisely. Always eager to learn new things and put it to use. Also, he loves comedy, nature, and blues.
Has an unhealthy obsession with unicorns. Chelsea enjoys spending time with her family and being outdoors. Loves memes and watches a lot of pet videos.
She does spreadsheets on weekdays, fashion designing on Saturdays, plays keyboard at church on Sundays and paints on special days.
But she’s a mom everyday.
A Chinese-born Australian who is crazy about cricket and soccer, Jun also like to binge-watch TV series when he is not coding.
Fuelled by coffee (and an irrational love of guacamole), Brooke is a go-getter by nature. Social media and events are her jam, and when she isn't a hype woman for PI, she is off chasing adventure.
Marketer who loves supporting people to get sh*t done.
I'm passionate about people, and a total advocate for technology. I love helping businesses create efficiencies and work more productively. On the weekends, you'll find me catching a wave, climbing a mountain or enjoying a cold drip coffee at my local cafe.
Georgia our resident Sydney based Kiwi is your go to for everything new. She works with all our APAC customers to ensure everything is working seamlessly. With a strong tech background and an affinity for people - you're in good hands. Outside of work you'll find her wining and dining her way around Sydney, at the beach or doing a bit of yoga
The tidy skinny guy who loves basketball, cardistry and all things tech. He has a newfound enjoyment for the snow and also owns an absurd number of mechanical keyboards.
A data scientist turned product manager makes him more than passionate about evidence based product development. In his downtime you can find him strolling the coastline making friends with the local pets or anyone else who enjoys a pint.
Luis is passionate about the human experience. He loves to make technology enrich our lives. He does this by developing high quality software using high quality techniques and approaches, with the aim of making life simple and enjoyable so that we can play, learn, and be creative.
A basketball player and a sneakerhead, only drinks beer on two occasions. When it's his birthday and when it's not.
At work, Malika is your go-to person when you want something done as quickly as possible. When she’s away from her screen, she’s out with her closest friends transforming an ordinary day to something legendary. Most of the time, you will find her at local gigs, enjoying a cold beer in hand or just snuggling in bed at home with her needy cats.
Katelyn is keenly interested in personal development. She loves running the local mountain trails and having many side projects on the go. Her cat-like nature compels her to occasionally sneak off and hunt for new ideas.
Always up for a challenge, Rad is passionate about making processes simpler. Nothing makes her happier than a good book at the beach with a pup by her side. You can usually find her at a cafe on her free days, or out on a coastal walk.
Based out of Seattle, Nicholaus is passionate about making his community a better place through the sport of soccer. He is the director of an adult learn-to-play league, president of The American Outlaws Seattle chapter, and is in the middle of his second term on the Seattle Sounders Alliance Council. When he’s not involved with soccer, he will likely be found at a live concert in the city.
With an above and beyond mentality for service, Bella’s commitment is in empowering clients with the relevant tools and practises to grow their business through digital solutions. Outside of work, she is a champion for outdoor adventures but maintains an unhealthy addiction to Bourke St sausage rolls.
An explorer by nature, I have traveled the globe looking for the weird, the wonderful, and the extraordinary. If you can’t find me I’m probably stuck in a conversation with a stranger or off on a wander. I tend to walk in the direction I’m pointing at the time, and love discovering a cities hidden gems. People have always been at the core of my learning and I continue to learn from them everyday.
Alexa’s day doesn’t begin until her first cup of coffee. Alexa is fluent in movie quotes, Friends/Gilmore Girl-isms and, of course, puns. As a lover of music, singer of songs, picture taker, hiker, reader and wanna-be friend to all puppies, Alexa is never bored.
Azeem comes from a global cloud accounting software company where he worked with partnerships across Canada. Whether it comes to soccer or sales he is very competitive by nature. He enjoys trying new foods, watching reruns of the Fresh Prince and going on hikes with his dog Milo. He has a passion for finding new tech gadgets and learning new board games.
I match people with solutions to make their world a better place. When not working you can find me crafting espressos for my wife and sundae's for my child.
Originally from New Zealand but with her heart firmly set in London where she's spent most of her career as a People person. Now settled in Sydney with her family enjoying great food, strong coffee, salty sea air and SPF 50+.
Matt's big into exploring Toronto and the world with his wife and two boys, brewing his own ales, making his own wine, and smoking meats on his big ole smoker. To curb those activities he also weight lifts, snowboards and does a ton of nature hiking with his sons (the Kanas boys love finding salamanders).
Passionate about SaaS and love connecting with new people! I also enjoy the outdoors, sports and the occasional beer
Chartered Accountant (ICAEW) with 30 years experience in Practice, across the UK and Australia. Advocate of cloud tech for small businesses and their accountants. You might find me on a road bike heading through Surfers for coffee at Burleigh Heads, or in the pool crunching through a set. Or by the Barbie with a Beer.
When not at work, Gareth enjoys getting out and about hiking, surfing, running, and playing soccer and flag football. Ostensibly a ruby programmer, when at work, his day mostly revolves around plotting to beat Rudy, James or Norman at table tennis.
Music, exploring and exercise fuels Fergus' day. With a sporting background, he knows what it takes to succeed and perform well. Fergus always searches for increasing efficiencies in both work and personal life and loves a great wine or two.
Repeat offender at global software startups with the scar tissue to prove it. Fuelled by coffee and spice, when Steve isn’t parenting his beloved products, he’s hanging out with family either at home or somewhere under the sun.
Back in Sydney after a decade working in Asia, Matthew loves to learn about all things tech, and has a genuine passion for delivering an exceptional customer experience. When he's not conjuring up new ways to bring value to clients, you can find him geeking out on ps4, e-sports, and playing baseball on the weekends.
Life of the party one day, a quiet researcher the next. Forever a student of something, her interests organically flow from tech to environmental sciences to nutrition to natural building techniques - the common denominator being best ways to do life. Solves problems by instinct, loves lists and getting stuff done. Downtime is spent creatively, enjoying art in all its forms.
After launching Australia’s largest event for accounting and finance, Kiarna (often referred to as KJ), jumped aboard the PI rocket-ship and is now the Toronto office’s resident Aussie. Fuelled by good convo and coffee. When not working, you’ll find her zigzagging across the globe or shopping for new shoes!
A customer-centric professional with a passion for technology and doing the best for my clients. After hours I'm just a relaxed happy go lucky guy who loves to share a laugh and a brew or two with friends in between chasing sharks while scuba diving, and a massive sports fan Boston Celtics in particular.
Dave has passion for quick and elegant user experiences. He’s a back end dev, so does everything he can to give the “User Facing” team the fastest and easiest to use tools possible.
Dave is at most an arms length distance from a playable harmonica or tin whistle at all times. Should the apocalypse strike he will be ready to entertain for his supper.
Rebecca has over 15 years experience within the accounting industry. She has a passion for implementing technology that provides automation and freedom to small and medium business, and is an award winning innovator in the tech & accounting space.
Having racked up 25+ years of experience in the accounting technology space, Dave reluctantly accepts the title of ‘industry veteran’. Born and bred in Bondi, he’s never too far away from the beach, unless he’s on the slopes. Father of two great boys, a total sports nut, Dave is passionate about helping professional services firms and small businesses do things as efficiently as they can, because life’s too short not to!
Healthy business relations and delivering solutions to exceed client expectations were the platforms on which I built my successful bookkeeping business which I managed for over 10 years. Other times, when I'm not getting my Disney+ fix, life is my version of BtB - Beach, Travel and Border Collies...oh, and my family of course.
Lachlan is a customer centric sales professional with diverse experiences founding and growing early stage technology businesses. When he's not working, Lachlan enjoys listening to podcasts, camping with friends, travelling and exercising.
A passion for people, connections, learning, meaning, developing, growing and doing. Lucy is most satisfied at work when building relationships, adding real value and partnering with stakeholders to reach a common goal.
Originally from the UK, she has spent the last 6 years living and working abroad in Auckland (New Zealand), Vancouver (Canada) and most recently Amsterdam. Lucy is excited to be back in the UK based in our London office a Customer Success Manager for the EMEA region.
When not working you can find her practicing yoga, travelling the world, or exploring London's best coffee/brunch spots with friends.
10 years expertise in Product design, UI design, web design and development. Previously at Bain, Commonwealth Bank, NBN, Westpac, Westfield and Pollenizer (startup incubator). When I’m not designing I love reading SciFi, dancing to music and the occasional motorbike ride!
Programming is Ian's third career and given he also likes to code as a hobby, probably his last. Apart from working on his side projects, you might find him on the golf course, playing baseball, going to CrossFit or taking photos down by the Harbour during blue hour. Also he's a little jealous of his Canadian and North American counterparts who can head up the slopes at the drop of a hat! Originally from Ireland, Ian has been in Sydney since 2004.
After 15+ years experience in the accounting and technology industries and a prior stint in the military, Emma is passionate about driving efficiency in SMEs. Born in the UK, with her heart in New Zealand, she has recently returned to London. She come's from a rugby mad household, so if she is not in the big outdoors adventuring with her husband and their dog, she is at the local rugby club either playing or cheering on her team!
Tony’s passions range from music and food to creating software that gets out of the way and lets people get their work done with minimal effort. When not coding at his desk he can often be found in the kitchen looking for something to munch on.
He has worked through much of the spectrum of the software creation experience over many years in various startups, but currently is focussed on making sure data is correctly stored and flows through the Practice Ignition system seamlessly and can be accessed by the right people.
Serial Entrepreneur specialising in the Hospitality sector. Have a passion for building businesses and empowering the people involved in the business to grow. Away from work, you will typically find me on the rugby field or mountain biking with my 2 sons.
Carl is joint Chairman of d&t and Head of Accounting EMEA at Practice Ignition. He is regularly named as one of the professions leading voices, has featured in the Accountancy Age 35 under 35, and is regularly cited in the trade journals. His firm d&t is a multi award winning firm, being one of the very earliest online accounting adopters, and has thousands of clients across the UK.
Based in the Blue Mountains, Jake is super passionate about JavaScript, UI development and building sustainable projects. When not coding, he’ll be climbing rocks.
Will has been working with the tech for accountants for the last 3 years. When not at work you can find Will with his family exploring the English countryside or on a rugby pitch.
An advocate for social learning to help accounting pros adopt new technologies to scale their practice and better serve their clients.
Josh has been working in the accounting and education space for over 15 years and is a family man who calls Chicago home. Josh enjoys making wine and beer, checking out new restaurants, traveling, and cheering on his favorite football and soccer teams.
Keagan is passionate South African that loves helping businesses across Southern Africa adopt cloud based tech. When I'm not at work you can find me playing competitive action sports or shouting along side the rugby field. When travelling I prefer beautiful scenery over high rise buildings.
With a passion for all things food, beverage and people, if you can’t this Sydneysider at work you’ll find her travelling all corners of the world, jumping from restaurant to restaurant or bingeing the latest Netflix series.
I love working with people to achieve their goals and really making a positive change in someones life.When i'm not working you will be sure to find me on a cool hike, meditating, practicing yoga or on a cool adventure with some whiskey close by. Very proud to be from Ireland, recently relocated to Toronto.
Sarah has spent the last 7 years in Fintech helping Accounting & Bookkeeping firms prosper. When not at work Sarah can be found hiking, cooking, or spending time with her husband and dog, Barkley.
Andrea is the shapes and colours expert (graphic designer) at Practice Ignition. When she is not busy colouring-in, she enjoys keeping busy with pilates, working in her garden and traveling.
Alex is passionate about helping accountants and small businesses improve and automate their admin using technology. Outside of work you can find her playing football (soccer), tennis, golf or skiing. As a Canadian living in London she is keen to explore new parks, pubs and travel.
Pete has been working with SME and accountants for the last 10 years from Invoice Finance, to Accountancy Software, to selling bookkeeping & accountancy services. When not at work you can find Pete playing some sort of sport, riding his bike or undoing all the hard work in a country or seaside pub!
With over 10 years experience working in Financial & Professional Services in London, I have developed a keen interest in all things reward, payroll and benefits related. On the weekends, you'll either find me at home tending to my house plants with a glass of wine in hand, or out and about at a gig, restaurant, or art gallery.
Thulisa - lover of things, great vibes and uplifting energies.
Culture, tradition, people and communication are all part of the things I love. I ride with God and the Ancestors.
Andy is a strong believer that brand relationships with customers begins with strategic digital communications. With over 20 years marketing experience in a variety of sectors including software, healthcare, retail and entertainment, he is confident to tackle a diverse range of challenges. When not working you can find him running the streets of London, sweating buckets during HIIT sessions, going to gigs, festivals, and bringing up 2 wonderful kids!
A Connoisseur of tech and customer support! When not in support mode, Mike does the typical guy things like watching American Football (Go Ravens), chilling and playing games or looking to grow his Marvel collection. Also, since Kelowna has some amazing summer vibes, you can catch Mike taking a hike or playing Tennis.